Workplace and Community Volunteerism

United Way volunteers

Workplace Volunteerism

Corporations that care build better businesses.

Employee voluntarism improves business performance; organizations receive many benefits including:

  • An enhanced corporate image
  • Greater customer loyalty
  • Engaged employees
  • Greater retention of talent

United Way offers many volunteer opportunities for corporations to get employees connected to the community including:

  • Workplace Campaign: employee volunteers can get involved in a variety of roles to assist their workplace campaign or let their skills shine as a Sponsored Employee
  • Community Volunteerism: employee volunteers can loan their skills to help our member agencies through our Day of Caring® initiative
  • GenNext®: a perfect fit for a young Torontonian (in their 20’s and 30’s) looking to get involved and make an impact in our communities

Workplace Campaign

Employees from the five major banks — BMO, CIBC, RBC, Scotiabank, and TD — volunteered their time and skills to mentor youth at Financial Sector Career Inspiration Day held at United Way’s Rexdale Hub. View more photos from the day.

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The United Way campaign in your workplace offers a variety of volunteer opportunities. Volunteer roles range from offering an hour of your time to help set up an agency speaker event to spending several weeks or months coordinating your entire workplace campaign.

The core campaign committee consists of an Employee Campaign Chair (ECC) and several committee members who coordinate a significant portion of the employee campaign. Some of the most critical committee positions and their key functions include:

  • Co-ECC: supports the ECC and moves on to lead the campaign the following year
  • Communications Coordinator: builds awareness in your workplace about the campaign and the work of United Way in the community
  • Canvassing Coordinator: recruits and trains canvassers and organizes canvassing in your workplace
  • Recognition Coordinator: develops and implements a plan to thank all donors, volunteers and suppliers
  • Special Events Coordinator: organizes engaging activities that appeal to and are available to everyone in your workplace. Special events provide an opportunity to have fun with your campaign, build awareness and raise some dditional funds for United Way.

Another important role, outside of the committee, is the position of canvasser. Canvassers add a personal touch to the campaign by making individual visits to colleagues, answering questions about United Way and your campaign, and asking potential donors if they would like to support the work of United Way.

To get involved with your workplace’s United Way campaign, contact your Employee Campaign Chair in your workplace.

Community Volunteerism

Day of Caring®

Day of Caring® is an opportunity for workplaces that support United Way Toronto to volunteer at one of our member agencies or programs. If your organization runs a United Way fundraising campaign and you would like to take part in a Day of Caring®, please contact your company's United Way chair or your United Way staff partner to see if you qualify. United Way Toronto will work with your organization to connect employees to the community through:

  • Long-term volunteer opportunities (e.g. mentoring, after-school programs, etc.)
  • Organization/team volunteer days in support of specific service areas (e.g. youth opportunities, homelessness prevention, seniors support, etc.)
  • Product drives in support of a membership agency (e.g. collecting school supplies, clothing, food, etc.)
  • Sharing workplace experiences and resources

By allowing individuals or groups from member agencies to experience your workplace, you can help others in areas such as employment training or job searching. You can provide support by:

  • Inviting an individual to job shadow you for up to one week at your workplace
  • Hosting a workplace orientation session and group tour
  • Conducting practise interviews for individuals seeking employment
  • Providing occasional access to meeting spaces at your organization for a member agency’s use
  • Sharing knowledge of your profession, field or sector to clients of member agencies

For more information on the Day of Caring® initiative, or to schedule a consultation, please contact your company's United Way chair or your United Way staff partner.


Increasingly Canadian businesses are discovering the benefits of getting involved in the community. To learn more about workplace voluntarism benefits and best practices visit the links below.

  • Imagine Canada is a national organization that delivers research on the not-for-profit sector and raises its profile in the minds of Canadians to shape public policy, build support and encourage collaboration and engagement from businesses, government and individuals.
  • Volunteer Canada is the national voice for voluntarism in Canada. Since 1977, Volunteer Canada has been committed to supporting voluntarism and civic participation through ongoing programs and special projects. Visit Volunteer Canada’s listing of resources for information on employer supported voluntarism.

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