Campaign Toolkit
Here are some brochures, reports, directories, videos and communiction tools to use in your workplace campaign. You can also download a United Way logo for use in communications during your workplace campaign. Some materials require Adobe Acrobat Reader. Take advantage of these United Way materials and opportunities for training, tours and speakers to make your campaign a success.

United Way campaign video
Making Our Way
To watch this year's United Way Campaign Video, you must get a password from your United Way Toronto resource development manager.
Login to watch the video.
Campaign support materials
Workplace communications toolkit
Microsoft Word (637 KB) | pdf (208 KB)
This kit includes tools and tips to help you raise awareness internally and externally about your United Way fundraising campaign. It contains photos and stories about the impact that United Way funding has had on many individuals and your community. It also has sample letters and sample media releases, to assist in communicating about your campaign.
Download photos to accompany the true stories (.zip): 72 dpi web version (224 KB) | 300 dpi print version (6 MB)
United Way Toronto Annual Report
Read one of our annual reports to the community highlighting the impact of our work in the community each year.
Directory of Service
A pdf listing of the health & social service agencies in Toronto and the GTA supported by United Way.


Service Area Fact Sheets (pdf - 3.19 MB)
Facts, figures and stories about the impact your donation makes in the 12 United Way Toronto Service Areas: building strong neighbourhoods; creating opportunities for youth; helping newcomers fulfill their potential; helping individuals become more employable; preventing hunger and homelessness; helping women who have been abused; giving young children a healthy start; helping people with disabilities live independently; delivering health care support services; keeping seniors active in their community; supporting people with AIDS/HIV; and helping people overcome addictions.
United Way National Supplies
Mugs, pens, watches and other merchandise with the United Way logo. Great to use as recognition gifts in your campaign.
United Way Public Service Announcements
United Way Posters
Download posters of our ad campaign (pdf)
Training, Tours, Speakers
Speakers Bureau
To arrange for an agency speaker to come to your campaign, please contact your United Way sponsored employee or resource development manager. Speakers make all the difference!
See and hear six of our speakers through our online Speakers Bureau.
Agency Tour
To arrange for your group to visit a member agency first-hand, contact your sponsored employee or resource development manager. An unforgettable experience.
United Way Toronto Logo
Please download and read the visual style guide (pdf) for use of the United Way Toronto logo. If you have any questions about proper usage, please contact your resource development manager.
JPG format - for word documents and websites (compressed .zip): black | red (230 KB)
JPG format high resolution - for signs and larger applications (compressed .zip): red (2.2 MB)
EPS format - vector files for print (compressed .zip): white, red, black & CMYK (6.7 MB)
Areawide United Way Logo
If you are unsure what Areawide is, please read our FAQ.
JPG format - for word documents and websites (compressed .zip): RGB & CMYK (615 KB)
EPS format - vector files for print (compressed .zip): RGB, CMYK & PMS185 (802 KB)


