About United Way Toronto
At United Way Toronto, our mission statement embodies the work we do, which is “To meet urgent human needs and improve social conditions by mobilizing the community’s volunteer and financial resources in a common cause of caring.” United Way Toronto is a charity working to advance the common good and create opportunities for a better life for everyone in our city. Working in partnership with others, we mobilize people and resources to address the root causes of social problems and to change community conditions for the better. Established in 1956, United Way supports agencies that provide services to strengthen individuals, families and communities.
How United Way Toronto operates
A volunteer board of trustees composed of leading community members governs all decision making at United Way Toronto. The board oversees how donor money is used, shapes our strategic vision and plan, and monitors organizational performance. The Campaign Cabinet is the driving force behind our annual campaign and is made up of business and community leaders who meet with colleagues and peers to encourage the participation of their organizations in the United Way campaign. The Campaign Cabinet’s effort ultimately involves over 20,000 volunteers and reaches into workplaces large and small across the city. Susan McIsaac, our President and CEO, leads United Way Toronto. The president’s senior executive team is made up of a chief operating officer, chief development officer, senior vice president of strategic initiatives and community partnerships and vice presidents of community investment, marketing, communications and public affairs, information services, and human capital.
Ensuring we’re accountable and trustworthy
United Way Toronto is a flagship member of Imagine Canada’s national Standards Program, launched in 2012. This program protects the interests of the public by evaluating charities on their ability to demonstrate leading practices in areas such as financial accountability and fundraising.
United Way Toronto has been honoured by the Voluntary Sector Awards (VSRAs) for three years in a row. In 2010, we were honoured with a special distinction, the Exemplar designation. The VSRAs recognize best practices for financial reporting by registered charities. For more information on our financial practices and accountability by reading our Ethical Fundraising and Financial Practices.